WOMEN LEADING THE WAY IN THE WEDDING INDUSTRY
Women have been always cultivated in a way that multitasking is in their blood. Their ability to juggle between things and nurture their hobbies during crunch time makes them second to no one. They have the agility to creatively think of the finest solutions and undertake crucial decisions in any ballgame that they are put in. All these traits are tailor-made for women to fit into the wedding industry and lead their way in it.
Everything is changing from the way of communication to the way we work, and amidst these unprecedented changes, women molded themselves successfully in many fields. This paved the way for women to be eminent in almost all the roles in the wedding industry. Now there is no shortage of incredible women entrepreneurs in the industry. From wedding planners to designers, to caterers, women are taking charge of every role in the wedding.
Some women adapt to tackle the vendors, clients, and artists with their management qualities, as wedding planners. The creative and artistic perspectives of certain women get them to embark on the careers such as decor designers. Fashion design for weddings is one of the highly sought jobs for women in the wedding industry. The industry also invites Photographers, makeup artists, and choreographers who are women, especially in India. Thus, the wedding industry has become an all-inclusive trend for women from different aspects. One such incredible team of women wedding Planners is the Theme Weavers Designs, led by Prerana Saxena and Anushree Agarwal.
The duo started wedding planning with the motto of designing with the themes with which we live and has now blossomed into the top 10 luxury destination wedding management companies in India. It has a planning team predominant of women from Executive to Designer. In the process of weaving incredible themes for wedding design all these years, they started an initiative known as Royal Rendezvous, which was successfully helmed by this team of women. While the wedding industry had male leaders, they proved that some nuances can be best handled by women.
Unlike the corporate world, the world of wedding planning is welcoming women and it is easy for them to climb the rungs of success in no time. Prerana, the Founder of Theme Weavers Designs says, “For women, the sky's the limit for their success. Aspiring women entrepreneurs need to start from scratch and never give up despite making mistakes - fall eight times, get up nine. By understanding your strengths and weaknesses, it will be much easier for you to keep on working forward and make this industry a much better place with your creativity and smarts. The learning for me is to reinvent ourselves”.
Thus, with their unparalleled strength, leadership, versatility, creative abilities, and attention to detail, women are passionate about carving out new things, giving all their energies. These attributes have made them find exceptional careers in the wedding industry, fostered women’s growth, and enabled them to take the driver’s seat in their own journeys.